You planted it.
We grow it.

Vyne is a done-for-you newsletter for real estate agents. You spend thousands a year on cold leads who never asked to hear from you, and nothing at all on the list that already knows your name.

66%

of sellers chose an agent they were referred to, or had already worked with.

That list is the highest return in your business. It's also the only one you never water.

One agent per farm area. Pelham Bay is taken.

Sent from your email Written in your voice Your list stays yours One agent per farm area
The product

It looks like a letter from a person, because it is one.

Every issue is built from a library of researched section modules, set in your brokerage’s brand, in a format you pick. The four below are the same product four different ways: one built like Morning Brew, one like a designed retail email, one like The Pour Over, and one that mixes them. Same library, four houses, four formats. What it never turns into is a market update with your headshot in the banner.

From you@yourdomain.com · replies come straight back to you
Alvarez & Locke Associates

The Bronxville Review

From the desk of Dana Alvarez
The Grange hall

Somebody finally bought it. Nobody will say what for.

Empty since 2014, and there is not a person on this list who has not wondered about it at a red light.

Tell me what it should be

I have asked twice. The second time I was told "nothing yet," which in this village usually means a variance application is being written. When I know, you will know, and you will know before it is in the paper. There is a question about it at the bottom of this letter, because if the board is going to hear from anybody about what that building becomes, it should be the people who drive past it twice a day.

What's on this month
Oct 04The Grange fair, last weekend of it. Go Saturday morning. The pie table is picked clean by one o'clock and has been every year I have lived here.
Oct 12Leaf pickup begins east of Route 118. Piles at the curb and not in the street, or the crew drives straight past and you wait another two weeks under a foot of oak.
Oct 25Halloween on Downing. The entire street commits. Bring more candy than you think you need and park on Prescott, not on Downing itself.
The spotlight

Tanager Books, eleven years on Kraft Avenue

Priya Raman opened it the year the last bookshop here closed, which everybody told her was the wrong year. She keeps a shelf by the register with no sign on it, stocked entirely with books somebody in the village asked her to order and then never came back for. They go for whatever the person who abandoned them paid.

She also runs the Thursday evening thing in the back that is technically a book club and is functionally the only place in this village where people who disagree about the parking study sit in the same room.

What the top of the market looks like
5
Above $2m, on now

The village has carried two at a time for most of the last three years.

11 mo
Longest on market

And its price has finally come down to meet the kitchen.

Listed before Labor Day · 71%After · 29%

If you own here and have been waiting for the right window, the honest read is that five at once is a crowded top end and the sixth house on will feel it. The two that moved fastest this autumn both came on knowing exactly which of the other four they were being measured against, and both priced a step under it on purpose.

This month's five
$3,950,000
18 Sagamore Road

Six bedrooms, a real library rather than an office with shelves, and the only flat acre on that side of the hill.

Charles Ibsen, Ibsen Group
$2,875,000
44 Pondfield Road West

Stone colonial, 1928, almost entirely original inside, which is either the reason you buy it or the reason you do not.

Renata Cho, Cho & Partners
$2,640,0007 Masterton RoadRebuilt to the studs in 2019 and the mechanicals are all new, which in this village is rarer than the square footage.Listed by our office
$2,410,000131 Midland AvenueSmallest lot of the five and the shortest walk to the platform. If you commute daily this is the one that will change your life.Listed by Paul Mensah, Crestline
$2,095,0009 Sunset AvenueOn eleven months, and somebody patient is going to do very well without having to fight anybody for it.Listed by Alice Verrone, Verrone Realty
The eighty thousand dollar photograph

Two houses on Hanover closed above ask this month, which has not happened on that street since 2023. Both were listed in the spring, both came off in July, and both went back on in September with nothing changed except the photographs. No price cut, no renovation, no staging.

Both were originally shot on an overcast April morning with the trees still bare, and both were reshot in September at five in the afternoon. A buyer here scrolls forty listings before dinner and gives each about a second and a half. The house did not get better. It got seen, and that cost those two sellers a morning.

If you are thinking about spring
1Shoot in the season you are selling in. Photographs from the wrong six months are the thing I am most often asked to re-use and the thing I most often say no to.
2Fix the one thing everybody mentions. Not the biggest thing. The thing three different people have commented on without being asked.
3Decide your number before you list. The sellers who do badly here are almost always the ones who worked out what they wanted halfway through.
Ways of life

Eleanor Pike, who died this month at 91, taught fourth grade at the school on Midland for thirty-one years and then substituted for eleven more because, she said, she did not care for the alternative. If your children went through that building between 1962 and 1993 she taught them, or she taught whoever taught them. She ran the book sale in the gym every March and was famously unmovable on the fifty cent price. If somebody on your street should be in this column and is not, that is because I did not know, not because it did not matter.

One question

The Grange hall. What would you actually want it to become?

Something to eat inSomething to do

One tap, nothing to type. I will print the split next month, and if there is a clear winner I will bring it to the village meeting in November, which I am going to anyway. Last time I brought one of these the board read it into the minutes, so it is not a gimmick.

Dana Alvarez

Talk soon,

Dana
Alvarez & Locke · Bronxville

Four complete issues, top to bottom. Switch format above, scroll inside the letter.

Specimen issues. The agents, teams, towns and businesses in them are invented, and so is the photography. Each one is set in a different brokerage’s brand, in a different format, running a different set of sections, which is what yours will do. Yours is written about your real market, with your real face on it.

"You're new. Why would I trust you with my database?"

Fair. We don't have a wall of logos, and we're not going to borrow somebody else's. What we have is the work, above, which you can read top to bottom before you give us anything. Then you get your own first issue free, written for your actual town, and you judge it the same way. If it isn't good, you've lost nothing and you keep it anyway.

The problem

They didn't leave. They just stopped hearing from you.

You have a thousand people in your phone who know you, like you, and told a national survey they'd recommend you. Most of them never have. Not because anything went wrong, but because a year went by and nothing arrived with your name on it.

88%

of buyers would use their agent again, or recommend them to somebody else.

NAR 2024 · Exhibit 4-11
39%

of all buyers have never recommended their agent. Not once, to anyone.

NAR 2024 · Exhibit 4-12
66%

of sellers chose an agent they were referred to, or had already worked with.

NAR 2024 · Exhibit 7-2

Eighty-eight percent would recommend you. Thirty-nine percent never have, and the typical client has managed it exactly once. That gap isn't dissatisfaction, it's silence.

Those are links. They open the actual report, free, and the exhibit numbers are printed on pages 73 and 118. We use the year you can check rather than the one behind a four-hundred-dollar paywall.

The math

Run your own list through it.

Your database
1,200

people who already know your name

×
Move rate
2.8%

about 28 of every 1,000 homes changed hands in 2025

Redfin 2025 Home-Turnover Report
=
Moving this year
34

before you count their parents, their coworkers, and the friend who asks them who to call

At a $12,000 average commission that's $408,000 in play inside a list you already own. You won't win all of it, and nobody honest will tell you otherwise. You'll win the share that remembers your name in the month they start looking. Right now that share is eighteen percent.

What it does

Two things happen at once.

01 · Stay top of mind

The business you already earned stops walking.

Every month, everybody who knows you hears from you, and it's worth opening. No lead slips through the cracks because nobody quietly forgets you between the closing and the next move. When one of them is ready, or their sister is ready, you're the name in the room.

For the agent whose database is bigger than their pipeline.

02 · Own your farm

You become the name that area belongs to.

Every issue spotlights a business on your farm, runs what's actually happening in town, and tells the block-level stories nobody else bothers to tell. Twelve issues in, you aren't an agent who works that area. You're the person that area belongs to.

And the owner you spotlighted forwards it to their whole list, for free.

Be the first name a thousand people think of.

What you get

Everything, done.

Eight pieces, plus a signup page of your own. You are responsible for none of them.

The Letter

Built from a library of researched section modules. You get a recommended set, then mix and match until it fits your market and your personality.

The Voice Capture

One call, thirty minutes. After that, every issue reads like you wrote it, because the way you actually talk is on file.

The Farm File

Deep research on your farm area. What's happening, who's worth spotlighting, what's moving on which block. It gets sharper every single month.

The Reply Engine

The mechanics that make people write back instead of scroll past. A specific question beats "let me know your thoughts" every time, and we fund the incentive.

The Magnet Drops

Lead magnets planted on a rotation and delivered by reply, never a landing page. Including stretches with no ask at all, which is what keeps it from reading like a pitch.

The Monthly Report

Clicks, replies, and the conversations that came out of them. Nobody else in this category will show you that number. We lead with it.

The Send

Your name, your address, your brand, your list. We authenticate and warm the sending domain so it lands in the inbox instead of Promotions.

The Domain

If your email is locked to a brokerage, we buy you a domain and set it up. It's yours to keep, and it outlives whoever you hang your license with.

And the part nobody else gives you

Your own signup page, so a conversation becomes a contact.

The letter only works on people who are already on your list. So we also build you a page of your own, at your name, designed to do one job: turn somebody who just met you into somebody who hears from you every month.

It goes in your Instagram bio, on the back of your card, in your email signature, in the group chat. You met three people at an open house and a fourth at a kid's game. Right now every one of them is a name you'll forget by spring. Send them the link instead and they're in your database by dinner.

Same page, built the way ours is: their name, their town, nothing else. No forty-field form, no "download my free guide," no chasing them for an email they already gave you.

Instagram bio Facebook page Email signature QR on your card Open house sign-in Text it after you meet
How it works

Thirty minutes of your time, once.

01

We send you issue one, free

Written in your voice, for your real farm area, finished. You see the actual product before you talk to anybody.

02

We talk, then you get an invoice

Voice capture, your list, your brand, your sending domain, and your own signup page goes live. We handle the technical half, and the bill only comes after that call.

03

It goes out

On schedule, from your address, to your people. You do nothing at all.

04

You get the report

What happened, who wrote back, and what came of it. Every month, in writing.

Every single month

What happens before you see anything.

You do none of this. It's the reason the price isn't thirteen dollars, so it's worth knowing what it actually is.

01

The farm sweep

Your area gets re-researched from scratch every cycle. What's opening, what's closing, which business is worth telling people about, what actually traded and on which street.

02

The draft

Written against your Farm File in your captured voice. Not a template with your town dropped into three blanks.

03

The voice check

Read back against your voice profile. If a sentence doesn't sound like something you'd say out loud, it gets rewritten before you ever see it.

04

The claims check

Every stat is traced to a primary source or cut. There's a standing list of numbers this industry repeats that don't survive checking, and none of them go in your letter.

05

The render test

Proofed on phones and desktop, across mail clients, links clicked one by one. One ask maximum, never two.

06

The send and the count

Out from your address on schedule. Then we count what happened and write it down, including the months it was flat.

Get your first issue free →

Written for your real town. No call required to see it.

The winning sections

The parts that actually work, and how we know.

Pew asked 5,153 Americans about newsletters this year. Seventy-one percent of the people who read them subscribe to fewer than five, and sixty-two percent say they don't read most of what arrives. So this isn't a volume problem to shout over. It's five slots, and your letter has to be good enough to hold one.

Which is why it's built from a library of sections rather than a fixed template. You mix and match. Below is every section we build, sorted by how strong the evidence for it really is. Tap any one to see the reasoning and the source, including the ones where the honest answer is "nobody has data on this."

Proven Someone published real numbers, with a date and a name attached.
What's on this month+Dated local events, hand-checked

Two a day maximum, even when more qualify. A padded calendar is the fastest way to stop being read.

The strongest evidence of any section. In the only published section-by-section study of a local newsletter, listings were the most-read block on the page. Naptown Scoop, Annapolis, via Creator Spotlight, April 2024. They place it last on purpose.

The trivia and the gift card+A local question, a $25 card, a real winner

The answer sits in this issue. Correct replies go into a random draw for a gift card, bought at full retail from the business we featured, collected in person.

1,500+ entries a week, 95% opt-in. Albany Times Union's weekly local trivia, $25 card, one random winner. Second Street, 2020. Their small random prize beat a $560 prize package on opt-in, 95% to roughly 50%. Structure beats size.

The one-question poll+One tap, no typing

A this-or-that with two links. Works in every mail client without anything clever, and it is the only interactive element that produces clean data.

Expect 2 to 5% to respond. Dan Oshinsky, Inbox Collective, stated twice, November 2023 and October 2024. An independent trivia dataset lands on the same order of magnitude, which is why it is our planning number.

The welcome note+The first thing a new contact gets

Written to be answered rather than admired. It is the highest-intent moment you will ever get with a new name.

Roughly one in five reply. Inbox Collective, January 2024. One operator's own list, so treat it as directional rather than a promise. We build it either way.

Convergent practice No controlled test exists, but independent operators arrived at the same answer separately. Worth something. Not the same as data.
The spotlight+One local business, written up properly

The owner gets the copy, a sized image and the link before the issue goes out, so they have something to post rather than a mention to thank you for.

Nobody publishes engagement data on this. We looked. What is documented is the money: 6AM City sells a spotlight article at $1,250 to $2,000, and the price step buys the business social promotion. The share kit is our hypothesis, labelled as one.

The reply hook+One specific question at the end

Never "let me know your thoughts." A question only someone who lives there could answer.

Specificity is the only reply rule with convergent support. Inbox Collective, January 2023. The worked example in the source is a local food recommendation, which is the same shape as yours.

What you told us+Last month's replies, printed

With names, with permission. Readers who see themselves in an issue open the next one.

225 new subscribers in a day. The Charlotte Ledger ran a reader-response piece and it became their most-read issue ever, January 2024. One instance, well documented. Replies you print are worth more than replies you collect.

On the block+What traded, and why that street moved

Data told as a story. No listings, no CTA, no market update energy.

No politics, no crime. Two independent, commercially successful local networks adopted that ban separately, Naptown Scoop and 6AM City. It is the strongest editorial signal in the literature.

Send us something+Reader submissions, with the bias stated

An open call for events. If you submit it, we are more likely to run it, and we say so. Submitters get credited by name.

"We're much more likely to include it." Around Evanston, February 2026. A second reply mechanic that costs nothing in prize money.

Birthdays+Your people, named, in the letter

A line naming whoever on your list has a birthday that week. It comes straight out of your CRM and it takes us no time at all.

Axios prints its subscribers' full names in seven of its nine city editions. Read directly from real issues, 10 September 2026. A national news brand does this because the reader is the community. On a sphere list that is even truer, which is why we think this is the single best line an agent's letter can carry.

What's for sale+Listings, but the way a paper would run them

Five houses, ordered by price, under a theme for the week. One line on why each is worth a look, then the specs. We credit the listing agent and their brokerage by name.

Lifted field for field from Axios's "Hot homes," a weekly franchise across their city editions. Verified from real issues, August 2026. This is the only format we found that puts inventory in a letter without it reading as a listing dump, and crediting the other agent turns it into the kind of thing colleagues forward. It never leads the issue.

Ways of life+Remembering neighbours, by name

A few lines on people from the area who died this month and what they actually did. A noted electrician. A cafeteria manager of thirty years. An architect whose buildings are still on the main street.

A real recurring column in The Charlotte Ledger. It is the exact inverse of a listing, it is pure membership in a place, and it is the kind of thing people forward to family. Optional, and only where it fits your voice.

The personal note+Two to four sentences, in your voice

At the top, about something real. Short on purpose.

Keep nothing load-bearing in it. Eyetracking found 67% of readers had zero fixations inside a newsletter's intro. Nielsen Norman Group, 42 participants, 117 newsletters. It sets the voice; it does not carry the issue.

How the mixing actually works

Every issue carries the personal note, the events and one reply mechanic. Everything else rotates. We pick the starting set on your onboarding call based on your town and your list, then change it based on what your own numbers say, not what ours do.

One ask per issue, maximum, and one month a quarter with no ask at all. The empty month is what proves the letter isn't a sales letter.

Length is a spec, not a mood. We hold every issue between 950 and 1,150 words and print the word count and read time at the top, the way Axios does. We took that band by measuring nine of their city editions on the same day: 955 to 1,129 words, three and a half to four and a half minutes. It is the only hard length number we could find that came from a company that A/B tests for a living.

Get your first issue free →

We'll pick the opening set for your town and show you.

Pricing

One product. Three speeds.

Annual is two months free. Setup is $199.99 once, and it covers domain authentication, warmup, your list import, the voice capture, and the first Farm File.

Sphere

Monthly

Twelve issues a year

$249 /mo

or $2,490 a year

  • Farm-area exclusivity
  • The monthly report
  • Quarterly magnet drops
  • Gift-card fund included
  • One agent
Sphere+Most chosen

Bi-weekly

Twenty-six issues a year

$399 /mo

or $3,990 a year

  • Everything in Sphere
  • Magnet drops every month
  • Twice the touches, half the forgetting
  • One agent
Authority

Weekly

Fifty-two issues a year

$649 /mo

or $6,490 a year

  • Everything in Sphere+
  • Quarterly voice refresh
  • Up to three agents on one farm
  • Priority production
Book your call →

Thirty minutes about your town and your list. Nothing is charged from this page, and no invoice exists until after we talk.

"Is a newsletter really worth $249 a month?"

Only if it produces a conversation you'd otherwise have missed. One repeat client or one referral covers a year of this several times over, which is the entire economic case and we're not going to dress it up further. That's also why the guarantee exists, and why we'd rather turn down a list too small to test it than take the money and let you find out.

Ninety days. If your sphere isn't engaging, you don't pay.

We'll tell you at intake whether your list is big enough for this to be a fair test, and we'll turn you down rather than take money we can't stand behind. If it is a fair test, and ninety days go by without your people engaging, you get every dollar back. The setup fee too.

The terms

The part everyone else makes you fight for.

Go read the reviews for anything else in this category. The complaints are almost never about the writing. They're about the bill, the cancellation, and the price you couldn't find out without a sales call. So here it is in advance.

Cancel from any issue.

There's a link at the bottom of every report. One click ends it. No phone call, no retention specialist, no "only one person can do that and he's out."

The price on this page is the price.

You just read it without booking a demo. No quote, no discovery call to find out the number, and no different number for people who negotiate harder.

You can't buy this from a webpage.

There's no checkout button anywhere here. You see your first issue, we have a call, and only then does an invoice with a payment link come to you. Nobody gets charged by accident.

Your list exports in one click.

Any time, leaving or staying, in a format you can hand to anybody. It was your asset before us and it stays your asset.

We never contact your list.

Your contacts hear from you and only you. Vyne doesn't market to them, sell to them, or add them to anything of ours. Handing over a database shouldn't cost you the database.

We'll turn you down.

If your database is too small for the guarantee to be a fair test, we say so at intake instead of taking the money and hoping. That's happened, and it will again.

Availability

One agent per farm area.

Your farm gets researched once, and that research becomes your issue. We can't hand the same streets, the same business owners, and the same stories to the agent competing with you for those listings. So we don't.

Two agents in one town is fine when the farms don't overlap. The same farm is not. First agent in keeps it.

Pelham Bay, BronxTaken
Throggs Neck, BronxOpen
Yorktown Heights, NYOpen
Cortlandt Manor, NYOpen
Peekskill, NYOpen
Your farmAsk
Questions

The ones that actually get asked.

Whose list is it?+
Yours. It was yours before us and it leaves with you if you go. We'll export it any time you ask, in a format you can hand to anybody.
Does it really come from my email?+
Yes, and replies land in your inbox. If you own your domain we authenticate it so the letter is cryptographically from you. If you're on a Gmail or a brokerage address we can't add records to, we buy you a domain and set it up. It's yours to keep, and it outlives your brokerage.
What do I have to do every month?+
Nothing. That's the product. If you want to add a personal note some month you can, and some agents do. Most don't, and it still sounds like them.
Is this a market update?+
No. Market updates are the email your list already deletes. Your issue leads with the town, not the inventory, and there's one soft ask at the bottom instead of a listing carousel at the top.
My database is small. Should I wait?+
Tell us the number at intake and we'll tell you straight. Below a certain size the guarantee isn't a fair test and we'd rather say so than take the money and hope.
Can I cancel?+
There's a cancel link at the bottom of every monthly report. One click, no phone call, no retention conversation. You keep your list and your domain, and annual plans are refunded pro rata. We'd rather you leave clean than stay annoyed.
What if an agent in my town already signed up?+
Then we look at farm areas. Two agents in one town works fine when the farms don't overlap, because the local research splits cleanly. The same farm doesn't, so we won't do it.
How do I actually pay?+
Not from this website. There's no checkout button on the page on purpose. You get your first issue free, we have an onboarding call, and after that you get an invoice with a payment link. If you don't want to go ahead after the call, no invoice ever gets sent.
Who writes it?+
We do, in your voice, after a thirty minute voice capture call. You approve issue one before anything sends to anybody.
Start here

Stop letting them slip through the cracks.

Every name in your database is somebody who already chose you once. Tell us where you work and roughly how many of them there are, and we'll write your first issue and send it to you finished.

"What actually happens after I send this?"

We write your first issue and email it to you. If you like it, we book a call, and it's a real conversation about your town and your list, not a pitch deck. Only after that call does an invoice exist. Nobody phones you at nine on a Sunday, and your details don't go anywhere else.

  • No call required to see it.
  • If you don't want it going out under your name, you keep it anyway.
  • We'll tell you honestly if your list is too small for this to work.

We reply within a day. No spam, and we never contact your list.